The type or specific product(s) and/or service(s) being incentivized.
<p>DefinedTermSets are used for product and service categories such as the United Nations Standard Products and Services Code:</p>
{
"@type": "DefinedTerm",
"inDefinedTermSet": "https://www.unspsc.org/",
"termCode": "261315XX",
"name": "Photovoltaic module"
}
<p>For a specific product or service, use the Product type:</p>
{
"@type": "Product",
"name": "Kenmore White 17" Microwave",
}
For multiple different incentivized items, use multiple [[DefinedTerm]] or [[Product]].